About

PRZHONSKA is slow fashion womenswear brand with contemporary culture and smart design in its core. Founded by designer Olena Przhonska in 2010.

The brand is mainly focused on women's outerwear design. Its DNA consists of neat silhouettes and complex cut, and is traced by experiments with classical geometry. A rare balance between simple functionality of minimalism and femininity determines the philosophy of the brand.

It is reached by mixing textures and adding unique details to the laconic forms.

Traditionally, brand uses technological fabrics, which are perfect in daily wear.

OUR UNDERSTANDING OF RESPONSIBLE FASHION

In PRZHONSKA we adhere to these principles and rules:

- We do not chase trends and release only two collections a year
- We use high-tech and wear-resistant materials to make garments last longer
- We give preference to a more versatile, classic cut, as well as we produce double-sided clothing so that it is always appropriate and well combined with other things
- We cover the entire production process with our team in Kyiv, therefore we are always responsible for both working conditions and quality
- We recognize the importance of eliminating hazardous substances from the production cycle-We cooperate only with textile producers that follow the path of sustainable development in a direct and authentic way that designed to be timeless, as modern now as it was decades ago, and as it will be decades from now

For both the environment and the health of our clients and employees, our producers are working to reduce and manage the use of chemicals in our textiles. They are implementing the 4sustainability Chemical Management Protocol for eliminating toxic and harmful substances in production through the ZDHC MRSL.

There is no way we can continue to produce as many goods and products we have grown accustomed to. The debilitating mass of useless information has numbed our culture.

There is a growing awareness amongst younger generations that owning a car and the hoarding of clothes is no longer even attractive

The slow fashion movement, which just cultivates a conscious limitation of consumption in fashion, is not new at all. Moreover, with the actualization of the environmental agenda in the last couple of years, it has just been gaining momentum.

Since PRZHONSKA brand has always followed the philosophy of slow fashion, we believe it necessary to once again explain what this is all about and to trace what is happening with the trend now.

Our mission is to create everyday designs for people who value high quality workmanship.

We see a great need for timeless clothes to make a woman, whose social life is full of events, feel comfortable and we offer a peculiar interpretation of modernity.

Clothing in our interpretation is a choice we make every day, and it depends on our mindset, worldview and beliefs. Like every decision, it must be balanced and reasonable, but not devoid of emotion.

Therefore, simple but well-adjusted shapes, functional complex cut and volume that creates a feeling of lightness form the basis of our collection.

THIS IS ALL ABOUT CLEAN WEARING, WHEN THE MORE THE BETTER ONLY WHEN IT COMES TO QUALITY, NOT QUANTITY.